— PROJECT NAME

The 8 CELL

— ROLE

CEO

Creative Direction

Game Design

Branding

Team Management

— DATE

2018

There is a war raging inside of our bodies every day and it’s a matter of life and death! By placing gamers into this hidden world within each of us, the 8 CELL franchise will revolutionize the understanding of the internal workings and functions of the Human-Machine in a fascinating new visually stunning way.

More important than imparting understanding, BALANCED's game will empower those fighting real physical challenges, instilling feelings of courage and hope. As the gamer simply ‘plays’ in the immersive gameplay, the HEWMEN platform will be working to process analytics to solve real problems which can lead to us winning the real battle across numerous medical and data driven industries.

— PROJECT NAME

The Omega Cluster

— ROLE

CEO

Creative Direction

— DATE

2018

The Game:

The Centauri Horde has seeded the Omega Cluster with volatile antimatter and only YOU can save the galaxy! Separate the matter from the antimatter before the Centauris arrive to prevent mass annihilation!

The Science:

Save Real Lives! Your gameplay helps improve a machine learning AI used in actual cancer treatment research by virtually isolating promising combinations of medical compounds, giving scientists the best opportunity to find new medicines faster in the fight against cancer.

The gameplay in Omega Cluster, coupled with BALANCED’s HEWMEN technology platform, allows the player to interact with a data clustering problem related to drug-resistant cancer research being conducted by Southern Methodist University’s Department of Biological Sciences. While the player is positioning the spinning portals, they are helping group properties of known medical compounds. These game groupings help isolate promising combinations for which to conduct laboratory tests. In this way, the researchers can focus their time and resources on testing combinations that have the highest likelihood of positive outcomes.

PARTNERS: SMU Drug Discovery

— PROJECT NAME

HEWMEN

— ROLE

CEO

Creative Direction

Branding

— DATE

2016 –

With BALANCED’s HEWMEN technology, players still enter fantastic worlds but, in addition to being heroes in the virtual world, they also become heroes in reality by slaying cancer, freeing humanity from currently incurable disease and saving the lives of the people they love in the real world.

HEWMEN enables both gameplayers and viewers on Twitch to help identify new medications that, when coupled to chemotherapeutics, allow for the treatment of recurrent, multidrug resistant cancers.

Players interacting with our games have the experience of simply playing a game but, at the same time, their actions are sifting through properties of compounds that were successful in treating multidrug resistant cancers. As people play, they are helping us identify what made some compounds successful while others failed. Results from playthroughs are then merged to identify the most important properties and values for these compounds.

Researchers then use this information to help guide their process and selection of compounds for testing in hopes of finding a treatment for currently untreatable cancers.

Our technology is a novel multi-disciplinary approach to scientific research. By putting gaming communities in the loop, we assist researchers who are targeting medically important human health problems. Gamers become real-life heroes! Simply playing our games helps actual cancer treatment research.

Gamers want to do good – HEWMEN lets them.

The visuals and technologies demonstrated in these games and products were possible because of the great talents of BALANCED employees. To learn more about our team and the work, please visit BALANCED site.